What exactly is this product? It was invented in 1918 by Emil Frey in Monroe, N.Y. The Velveeta Cheese Company was formed in 1923, and it was bought by Kraft Foods in 1927. The product is labeled as a “Pasteurized Prepared Cheese Product.” More simply, it’s a form of processed cheese. Initially, the loaf has a soft and rubbery texture. Several cheeses are added; however, look for a strong cheddar flavor. Cooks may choose to use Velveeta over regular cheeses since it ensures a smooth melting consistency. Look for this food item in macaroni and cheese, au gratin potatoes, or cheese dip recipes. And, we note that there are generic varieties in the market. Generic may sometimes be substantially cheaper than the brand name product. But you'll have to decide what you prefer as far as flavor.
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